Create your store with the Strato website builder

The Strato Webshop website builder is popular with beginners. But is the Strato Webshop really good?


Hosting and website builder

Strato is one of the world's largest hosting companies and offers domains, websites and online storage as well as a webshop builder. With 4 million hosted domains alone, it's no wonder that many people think of a Strato webshop when planning their own webshop.

Strato website builder

With the Strato Shop Construction Kit you can easily create an online shop. Video tutorials make it easy for beginners. The main target group for the Strato Webshop are self-employed and small businesses who don't have a budget for an agency.

Strato Webshop Alternative Ecwid

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The number of design templates is limited. Although the design is halfway ok, there is no template that will really knock you off your feet. All templates look a bit boring and dusty. Individualizations are only possible to a very limited extent. Shopify and VersaCommerce have more to offer in the shop software comparison.

How search engine friendly is Strato?

Unlike in the past, the Strato Webshop now offers search engine friendly URLs. That's progress. The apps also offer a ranking coach to optimize the website. If you really want to optimize your website or shop for Google, you should use an online marketing tool like XOVI or SEMrush.

Strato Webshop Packages

With Strato you have the choice between 4 packages: Webshop Now Basic, Webshop Now Plus, Webshop Now Pro and Webshop Now Ultimate. Basic costs about 14,- Euro, Plus 30,- Euro, Pro 50,- Euro and Ultimate 100,- Euro per month. With the Ultimate package Strato also seems to want to win professional sellers. However, it is unlikely that an experienced e-commerce retailer will opt for a Strato Webshop.

Strato API Schnittstellen: Import/Export Funktion, Ebay, Amazon, Idealo, Google Shopping,

Depending on the booked package, there are a number of interfaces at Strato

Amazon integration

Starting with the Strato Webshop Now Pro package, your online shop receives an interface to Ebay and Amazon. A connection to Google Shopping, and Idealo is already available from Webshop Now Plus.

Can you test Strato for free?

In contrast to other providers, Strato does not offer the possibility to test without obligation. However, you have the possibility to make use of the Strato money-back guarantee for 30 days after signing the contract.

Strato Webshop Alternatives


  • Modular shop system
  • One of the leading shop solutions in Germany
  • Test 30 days for free at Mittwald

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  • The leading e-commerce system
  • Easy Start
  • High scalability
  • 14 days free trial at WordPress specialist Raidboxes

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